Operating case study · Build-to-rent lease-up
Village at Liberty Farms · Phoenix, Arizona · 149 homes
Ninety-five percent leased in twelve months, with concessions at 5 percent of rent at stabilization.
A 149-home build-to-rent community that Stellar operated from pre-leasing. What the property showed us, what we changed, and what the accounting records say happened, with the dates attached.
The starting position
Village at Liberty Farms is 149 rental homes in Laveen, in southwest Phoenix: 53 one-bedroom, 74 two-bedroom and 19 three-bedroom homes, plus three models. Stellar took the assignment before the first home was delivered, so the property’s rent schedule carried all 149 homes from December 2024 and every month of vacancy counted against it from the start.
Other new build-to-rent communities in the Southwest Valley were leasing at the same time, with concessions of their own. The operating question was the usual one for a ground-up lease-up: how fast to fill it, and how much rent to give away to do it.
What the property was telling us
Absorption came quickly once homes delivered. Monthly-average occupancy went from 4 percent in February 2025 to 52 percent in June and 63 percent in July, the month absorption peaked. Concessions climbed with it, as they do in a lease-up, and by midsummer the face rents were holding while the net rents were not.
By the turn of the year the picture had a different shape. On January 28, 2026 the two- and three-bedroom homes were 100 percent net leased and the one-bedroom plan was at 87 percent, carrying all seven of the homes still to rent. Traffic was healthy, with 81 tours and 32 approved applications in the prior 90 days. The exposure was a floor-plan problem, not a traffic problem.
What changed
Stellar raised asking rents between April and June 2025, from an average of about $1,860 to about $2,040, and held them near $2,000 for the rest of the lease-up rather than cutting the schedule to buy occupancy.
From August 2025 the concession was reduced every month through the end of the year. By January 2026 it was limited to the one-bedroom plan, eight weeks free, with a reduced price on a small number of one-bedroom homes and no concession on the two- and three-bedroom plans.
The property was staffed at two and a half office positions and two maintenance positions through the lease-up.
The result
- 95.2 percent net leased on January 28, 2026, twelve months after the first move-ins. Physical occupancy that day was 87.7 percent, with the balance in signed leases waiting to move in.
- Monthly-average occupancy 93.9 percent in March 2026 and 95.2 percent in May, and between 92 and 95 percent in every month from March through July 2026.
- Concessions 5.4 percent of scheduled rent in May 2026, the month occupancy reached 95 percent. Between 5 and 10 percent in every month from March through July 2026.
- Average asking rent 7.8 percent higher in May 2026 than the December 2024 pre-leasing schedule. In-place rents on the February 2, 2026 rent roll averaged 97.7 percent of asking.
- Net absorption of 128 homes between January 2025 and January 2026, about 10.7 homes a month on a monthly-average basis. Bad debt ran at 1.1 percent of gross potential rent from October 2025 through July 2026.
| Month | Occupancy | Asking rent vs Dec 2024 |
|---|---|---|
| Dec 2024 | 1.3% | 0.0% |
| Feb 2025 | 4.1% | +0.5% |
| Apr 2025 | 19.0% | +5.2% |
| Jun 2025 | 52.1% | +9.9% |
| Jul 2025 | 62.8% | +9.9% |
| Sep 2025 | 80.1% | +9.3% |
| Nov 2025 | 85.1% | +6.8% |
| Jan 2026 | 87.3% | +7.8% |
| Mar 2026 | 93.9% | +8.0% |
| May 2026 | 95.2% | +7.8% |
| Jul 2026 | 92.3% | +6.5% |
| Occupancy is the monthly economic average from the property’s accounting records, with all 149 homes in the denominator from December 2024 and model homes not counted as vacant. Asking rent is the average scheduled market rent across all 149 homes. | ||
Closing
The lease-up finished inside twelve months without cutting the rent schedule to get there, and the concession that remained was pointed at the one floor plan that still needed it. That is the extent of the claim. The next test at this property is the first renewal cycle, and it will be measured the same way.
Results reflect this property and measurement period and are not a guarantee of future performance. Net leased and physical occupancy on January 28, 2026 are from Stellar’s leasing records for that date; all other figures are from the property’s monthly accounting records. Owner information is not disclosed.
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